Dive into the dynamic world of modern marketing, where businesses are redefining success by putting customers first. Explore the shift from traditional push tactics to a more intuitive approach that meets customers’ needs on their terms. Join us on a journey of authenticity, engagement, and building lasting connections in a crowded digital landscape.
Welcome to the age of the empowered customer, where social media gives voice to consumer scrutiny. Transparency is key as brands face heightened accountability. Embrace co-creation and crowd-sourcing to thrive in this new era of consumer empowerment.
The internet has made us more influenced by peer opinions, relying less on brand messaging. Social proof, like reviews and testimonials, holds immense sway. Businesses can capitalize on this by showcasing social proof to boost their marketing game.
Uncover the intriguing world of attribute-based decision-making and its impact on consumer behavior. Explore how the online presentation of options influences perception and choice, subtly guiding preferences in the digital landscape. Discover the interplay between stimuli, context, and decision-making, shedding light on the complexities of online shopping dynamics.
In the digital realm, anonymity reigns, reshaping our interactions and sparking impulses unchecked in face-to-face encounters. Explore the fascinating interplay between the planner and the doer within us, where foresight battles impulse for control. Discover the power of decision points to disrupt habitual consumption and foster mindful choices, from partitioned resources to transaction costs. Dive into the realm of avatar-based decision-making, where rationality triumphs over impulse, as revealed by research from the Rotman School of Management. Join us on a journey through the anonymity abyss, where wisdom guides us toward mindful consumption and empowered decisions in the digital age.
In the digital era, the myth of shrinking attention spans is debunked. It’s not our focus that’s dwindling but the overwhelming flow of content from various sources. Selectivity is our new norm, with engaging stories and personalized messages taking the lead. Marketers must understand that personalization, driven by customer consent, is the key to building trust and connections.
In the world of decision-making, mental shortcuts known as heuristics play a crucial role, shaping our judgments and perceptions. These shortcuts, such as the representative and availability heuristics, can lead to biases in our decision-making process. For marketers, understanding these cognitive quirks is essential in predicting and influencing customer behavior. From the way we perceive savings as percentages to our tendency to avoid losses, these heuristics offer insights into the predictably irrational nature of human choices.
Discover effective customer engagement strategies to boost your web visitor’s experience. Learn how to create compelling content and build lasting relationships to keep them coming back for more. Dive into our comprehensive guide now!
In a world filled with information overload, the first negative outcome we must conquer is the trap of avoiding choices or succumbing to procrastination. While staying within our comfort zone feels safe, it can hinder us from exploring new possibilities and embracing life’s adventures.
In today’s digital age, the abundance of information available to consumers can lead to decision overload and subpar choices. Studies show that when faced with too many options, people often struggle to make a decision and may resort to impulsive or uninformed choices. This information overload can also decrease consumer confidence and lead to decision procrastination or reliance on mental shortcuts.
In today’s digital age, consumers are highly connected and switch between devices and channels. Offline and online behaviors should be adapted and integrated to shape a brand’s image. Analytics and technology enhance the user experience and provide opportunities for targeted advertising. Traditional marketing principles remain relevant, and online and offline efforts should work together for a seamless consumer experience.
A digital marketing strategy is a methodical approach to promoting a business’ products and services digitally. Marketing in the digital age entails more than just knowing what your customers want; it also requires leaving a lasting impression and adjusting to the realities of the web. Successful brands and happier customers are the results of the work of digital marketers. Understanding your market and earning their trust is essential for success.
Sekitar bulan November 2022 lalu, kami kebetulan launching podcast perdana di spotify, nah kebetulan saya yang ditunjuk untuk membawakan episode pertama podcast power your growth Mekari di Spotify. Di episode pertama podcast, kami mengambil tema […]
Beberapa waktu lalu saya diberikan kesempatan untuk mengisi sebuah Podcast Dear Mekari, yang disponsori oleh perusahaan tempat saya bekerja yaitu Mekari. Podcast episode keempat Dear Mekari tersebut membahas mengenai definisi sukses. Fun fact, ide bahasan […]
