We often think of automation as something cold and robotic. But what if your favorite brand could automate your experience, and still feel like it’s speaking just to you? That’s exactly what Kopi Kenangan, one […]

You don’t need a massive budget or a celebrity endorsement to do great marketing. Sometimes, all you need is the courage to be honest, the creativity to be useful, and the empathy to be human. […]

In the digital realm, anonymity reigns, reshaping our interactions and sparking impulses unchecked in face-to-face encounters. Explore the fascinating interplay between the planner and the doer within us, where foresight battles impulse for control. Discover the power of decision points to disrupt habitual consumption and foster mindful choices, from partitioned resources to transaction costs. Dive into the realm of avatar-based decision-making, where rationality triumphs over impulse, as revealed by research from the Rotman School of Management. Join us on a journey through the anonymity abyss, where wisdom guides us toward mindful consumption and empowered decisions in the digital age.

Dive into the dynamic world of modern marketing, where businesses are redefining success by putting customers first. Explore the shift from traditional push tactics to a more intuitive approach that meets customers’ needs on their terms. Join us on a journey of authenticity, engagement, and building lasting connections in a crowded digital landscape.

Digital marketing at scale can feel like a double-edged sword. On one hand, you want to reach more people. On the other hand, you risk losing personal connection, the human touch that builds trust. ASUS […]

Welcome to the age of the empowered customer, where social media gives voice to consumer scrutiny. Transparency is key as brands face heightened accountability. Embrace co-creation and crowd-sourcing to thrive in this new era of consumer empowerment.

The internet has made us more influenced by peer opinions, relying less on brand messaging. Social proof, like reviews and testimonials, holds immense sway. Businesses can capitalize on this by showcasing social proof to boost their marketing game.

In the world of content marketing, some brands spend millions trying to create an “emotional connection.” Indomie didn’t have to. They already are the emotion. If you’re Indonesian or have ever lived in Indonesia, chances […]

Uncover the intriguing world of attribute-based decision-making and its impact on consumer behavior. Explore how the online presentation of options influences perception and choice, subtly guiding preferences in the digital landscape. Discover the interplay between stimuli, context, and decision-making, shedding light on the complexities of online shopping dynamics.